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SOUTHFIELD, Mich.--(BUSINESS WIRE)--Thirty-three winners were honored for automotive loyalty and conquest efforts during the IHS Automotive Loyalty Awards this evening in Detroit. The awards were presented during the Automotive News World Congress held in conjunction with the North American International Auto Show (NAIAS).
Winners were named in eight featured categories during the event, based on IHS Automotive analysis of new vehicle registrations during the 2014 model year. Ford Motor Company took top honors for Overall Loyalty to Manufacturer, and the Ford brand also was recognized as the winner for Overall Loyalty to Make. IHS Automotive also recognized brands for ethnic loyalty to make among various audiences; most improved loyalty; and two awards recognizing conquest in the auto industry – the highest percentage of conquest registrations and most improved conquest percentage of registrations. In addition, 25 segment-level loyalty winners were announced, many of which are repeat winners from previous years.
“This year’s winners have demonstrated superior performance in their ability to retain their customers among their models and brands,” said Edouard Tavernier, senior vice president at Southfield, Mich.-based IHS Automotive, part of IHS, Inc. (NYSE: IHS). “As the overall market growth flattens, the competition for buyers returning to market has never been greater. Manufacturers will need to continue to launch great new products to retain their customers, while driving aggressive conquest programs in order to be successful at growing their market share.”
Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer. The IHS Automotive Loyalty Awards are presented annually to OEMs and brands that demonstrate a manufacturer’s ability to retain owners over repeat buying cycles. They are the only fact-based awards of their kind in the industry.
IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. This year’s awards are based on an analysis of nearly 16.5 million new vehicle registrations during the 2014 model year, which ran from Oct. 1, 2013 through Sept. 30, 2014.
“We are pleased to recognize those OEMs that have put a concerted effort in maximizing customer loyalty,” said Michael Gingell, vice president, global market analysis solutions and corporate development, IHS Automotive. “Going forward, successful OEMs will excel at keeping their customer base through a greater understanding of their customers’ experiences-- as well as the impact these experiences have on the consumers’ next vehicle purchase decision.”
A complete list of the IHS Automotive 2014 Loyalty Award Winners by category is as follows:
Manufacturer and Make Loyalty Awards:
|Overall Loyalty to Manufacturer||Ford Motor Company*|
|Overall Loyalty to Make||Ford*|
|Most Improved Loyalty to Make||Maserati|
|African American Market Loyalty to Make||Ford*|
|Asian Market Loyalty to Make||Toyota*|
|Hispanic Market Loyalty to Make||Toyota*|
|Highest Conquest Percent of Registrations||Maserati|
|Most Improved Conquest Percent of Registrations||Lexus|
Segment Model Loyalty Awards:
|Non-Luxury Compact SUV||Kia Soul|
|Non-Luxury Traditional Compact Car||Nissan Leaf|
|Non-Luxury Traditional Mid-Size Car||Honda Accord*|
|Non-Luxury Full-Size Half-Ton Pickup||Chevy Silverado|
|Non-Luxury Mid-Size CUV||Buick Enclave|
|Non-Luxury Mid-Size SUV||Jeep Grand Cherokee*|
|Non-Luxury Traditional Sub-Compact Car||Mitsubishi Mirage|
|Luxury Traditional Compact Car||Lincoln MKZ|
|Luxury Mid-Size CUV||Lexus RX*|
|Non-Luxury Mid-Size Van||Chrysler Town & Country*|
|Luxury Traditional Mid-Size Car||Mercedes-Benz E-Class*|
|Non-Luxury Traditional Full-Size Car||Toyota Avalon*|
|Non-Luxury Mid-Size Pickup||Toyota Tacoma*|
|Luxury Compact CUV||Mercedes-Benz GLK|
|Non-Luxury Sport Mid-Size Car||Dodge Challenger*|
|Non-Luxury Full-Size SUV||Chevrolet Suburban|
|Luxury Sport Car||Chevrolet Corvette|
|Non-Luxury Sport Car||Volkswagen Eos|
|Luxury Full-Size SUV||Land Rover Range Rover*|
|Luxury Traditional Full-Size Car||Mercedes-Benz S-Class|
|Luxury Traditional Sub-Compact Car||Lexus CT200h*|
|Non-Luxury Compact SUV||Jeep Wrangler*|
|Luxury Mid-Size SUV||Mercedes-Benz G-Class*|
|Luxury Prestige Full-Size Car||Bentley Continental|
|Luxury Exotic Car||Maserati GranTurismo|
Award Notes: Vehicle segment winners are listed based on segment share of the market from highest to lowest. Repeat winners from 2013 are noted with an asterisk.
About IHS Automotive (www.ihs.com/automotive)
IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.
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